Thursday, July 17, 2008

Prison number Cocktail - empty giving reaches new heights

An upscale cocktail named for Nelson Mandela?! The Hollywood trendy crowd has really taken things to a new level.

This time the Cavendish Hotel in London has named a cocktail for Nelson Mandela’s prison number, and claims to be donating half the proceeds to the 46664 Aids charity… It’s made of Cognac and Cointreau of course. The recipe can be found on a website that’s “dedicated to spotting the latest trends and hunting out the coolest new products, places, events and exhibitions.”

Accountability for these funds will no doubt be nil. The point is never how far these funds go, who’s pockets are filled, whether any change comes from it. The West is just obsessed with the trendiness of donating. Why not dress up in the latest styles, head on down to the ‘be seen’ places, order and elegantly sip an extravagant cocktail or three, get a bit tipsy, and feel an overwhelming sense of self gratification for our delusive philanthropy… After all, the ‘in crowd’ are all doing it. Maybe you’ll run into a celeb.

The recent 90th birthday concert of the same name was such a success, all those big names turned out, and even Amy Winehouse managed to make it through her performance without passing out in a drug infused coma…

Will there be follow up now, to track where and how the proceeds of the concert and the cocktails are spent? Why bother? Annie Lennox already made a heartwrenching video down in South Africa on three day visit. It will be viewed by hundreds of thousands of wet-eyed, big pocketed, lethargic westerners over the next year or so. It was featured on the 'Idols Gives Back' edition of the famous show...

No need to head down there again. Let’s all believe we’re doing our part. By buying overpriced lipstick, fancy drinks and concert tickets.
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