Sunday, October 11, 2009

Ghana shines in Cadbury pop video!

I found this catchy, cute, well put together video - thanks to fellow Ghana blogger Prissy over at her great site SIMPLY PRISSY. Great to see a Ghana goat in gold sequins and an animated cocoa bean galloping through a typical village street in a music video!

Found some info. about it here.



Cadbury is celebrating the move to fair trade chocolate with the launch of Glass and A Half Records, an album inspired by the music of Africa. The first single, “Zingolo”, celebrates all things Ghana, its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans.

The initiative is aimed at emphasising Cadbury’s 101 year-history of trading with Ghanaian cocoa farmers. Starring villagers of a Ghanian village, all proceeds from the Zingolo single at iTunes will go to charity Care, which works with the cocoa communities in Ghana.

The campaign also features print ads designed and painted by Ghanaians using traditional Ghanaian techniques.

Phil Rumbol, marketing director for Cadbury says: “We wanted to celebrate Cadbury Dairy Milk’s Fairtrade certification and Ghana, the heart of our Fairtrade cocoa, in a unique way. Music has always been a big part of Glass and a Half Full Productions and we were inspired by Ghana’s love of music so it seemed the perfect way to capture the spirit of the country was through a track. We hope we’ll bring a smile to people’s faces.” Cadbury Dairy milk is now Fairtrade in the UK and Ireland and will extend this to Canada Australia and New Zealand in 2010.


I'm going to reserve my comments about the charity aspect of the video, with proceeds going toward Care International, but interestingly, all the credits on the video are for people and post production outside Ghana...

Credits

The Zingolo campaign was developed at Fallon, London, by executive creative director Richard Flintham, creative directors Chris Bovill, John Allison, creatives Filip Tyden, Dan Watts, Chris Bovill, John Allison, account director Nathalie Clarke, agency producer Tom Goodwin, executive producer Nicky Barnes and agency producer Gemma Knight.

Filming was shot by director Ringan Ledwidge via Rattling Stick with producer Sally Humphries with director of photography Franz Lustig.

Editor was Rich Orrick at Work Post. Post production was done at The Mill, London.

Music was composed by Paul Epwort and produced by Alex Lavery and Simon Rose at Pitch & Sync. Audio post-production was produced by Parv Thind at Wave Studios.

Media planner was Ellie Roberts at PHD.
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13 comments:

Mari said...

I love it!

Matthew said...

Fair trade seems to breed a better quality of advert that the ones we get on Australian tv for Cadburys!

Lorelei said...

That was awesome. And it made me want some chocolate.

The pale observer said...

It's funny - you can'y actually buy Cadbury chocolate in Ghana.. except as imports from a couple of the fancy shops. They send out the beans raw from Ghana and they are processed in Europe...

This needs to change. But at least they are on the right track. And the video is fun!!!

Dutch donut girl said...

The cocoa beans were fun but the big head scared me a bit ;-) It's a shame that you can't buy the Cadbury chocolate Ghana.

Edward of PathGhana said...

Sweet. Another reason to cherish what Ghana has

peregrina feminina said...

I'm not so sure about the giant head and the way the cocoa beans moved around it- that creeped me out. But I really enjoyed the dance segments. Do you know where this video was filmed? The village looks surprisingly clean in the video ;)

The pale observer said...

I agree the big head and the cocoa beans were strange... but the Ghanaian dancers were great!!

I was trying to see what village it was but couldn't make it out... can anyone let us know??

It did look quite clean. I wonder how much was cleaned up for the filming... or whether it was just like that? My experience with filming is that EVERYTHING you see as a produced result is planned and contrived.

The pale observer said...

I agree the big head and the cocoa beans were strange... but the Ghanaian dancers were great!!

I was trying to see what village it was but couldn't make it out... can anyone let us know??

It did look quite clean. I wonder how much was cleaned up for the filming... or whether it was just like that? My experience with filming is that EVERYTHING you see as a produced result is planned and contrived.

Captain Dumbass said...

The giant floaty head, is that normal in Ghana?

Happy belated Thanksgiving.

independentmami said...

MBC follower..thanks for the follow.

The pale observer said...

Can't say I've seen any big floating heads with singing cocoa beans onboard any time in Ghana... but hey I haven't seen it all!

Thanks for the wishes. Being in Ghana with a non-Canadian spouse - no turkey or fixins for us! :) Hope you had a nice one.

Anonymous said...

Memory sure is becoming cheaper these days. I wonder when we will eventually reach the rate of 1c to 1 Gig.

I can't wait for the day when I will finally be able to afford a 20 TB hard disk . But for now I will be satisfied with having a 32 GB Micro SD Card in my R4i.

(Submitted using NetBrowze for R4i Nintendo DS.)

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